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Fast food places giving customers cheaper food options
  
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By VALERIE JONES
With the current state of the economy, it’s no surprise that consumers are looking for ways to stretch their dollars. For this reason, many fast food restaurants are adjusting their menus to appeal to those penny pinchers.
With restaurants like Church’s Chicken and Sonic recently adding value items to their menus, people can literally get more bang for their buck.
Sonic, who’s had much success with its Happy Hour drink special, launched the new Everyday Value Menu Dec. 29, offering consumers 11 items priced at $1 plus tax.
“We’re mindful of economic factors affecting our customers,” said Paul Macaluso, vice president of marketing for Sonic. “Our new Everyday Value Menu provides customers relief with a variety of budget-friendly menu options.”
Macaluso said the restaurant wanted to give customers the option of assembling a complete meal or ordering just a snack by offering a wide array of products on the value menu, from the Jr. deluxe burger to a vanilla cone.
“At Sonic, we are all about choice and with the Everyday Value Menu items, Sonic now offers guests more affordable options than ever before,” Macaluso said.
Macaluso said the value menu helps deliver the Sonic brand promise of menu variety and choice.
“We were seeking something that would add to our business and be instrumental in the business moving forward,” he said.
Several other fast food restaurants such as Wendy’s McDonald’s and Jack in the Box have offered value items for quite some time and found that they are quite popular among consumers.
Jack in the Box has offered its value menu since 1995.
“In good economic times and bad, consumers always want variety and we’ve always tried to offer quality menu items,” said Kathleen Anthony, spokesperson for Jack in the Box.
McDonald’s is also known for its value items.
“We’re uniquely positioned to provide our customers with value across our menu everyday, and we understand the importance of value – especially during economically challenging times,” said McDonald’s spokesperson Erika Ward. “Our customers tell us that value is important. We’re responding, by providing our customers even more choices at the everyday affordability they expect across our entire menu.”
With restaurants like Church’s Chicken and Sonic recently adding value items to their menus, people can literally get more bang for their buck.
Sonic, who’s had much success with its Happy Hour drink special, launched the new Everyday Value Menu Dec. 29, offering consumers 11 items priced at $1 plus tax.
“We’re mindful of economic factors affecting our customers,” said Paul Macaluso, vice president of marketing for Sonic. “Our new Everyday Value Menu provides customers relief with a variety of budget-friendly menu options.”
Macaluso said the restaurant wanted to give customers the option of assembling a complete meal or ordering just a snack by offering a wide array of products on the value menu, from the Jr. deluxe burger to a vanilla cone.
“At Sonic, we are all about choice and with the Everyday Value Menu items, Sonic now offers guests more affordable options than ever before,” Macaluso said.
Macaluso said the value menu helps deliver the Sonic brand promise of menu variety and choice.
“We were seeking something that would add to our business and be instrumental in the business moving forward,” he said.
Several other fast food restaurants such as Wendy’s McDonald’s and Jack in the Box have offered value items for quite some time and found that they are quite popular among consumers.
Jack in the Box has offered its value menu since 1995.
“In good economic times and bad, consumers always want variety and we’ve always tried to offer quality menu items,” said Kathleen Anthony, spokesperson for Jack in the Box.
McDonald’s is also known for its value items.
“We’re uniquely positioned to provide our customers with value across our menu everyday, and we understand the importance of value – especially during economically challenging times,” said McDonald’s spokesperson Erika Ward. “Our customers tell us that value is important. We’re responding, by providing our customers even more choices at the everyday affordability they expect across our entire menu.”
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